About · Aly Hollewijn

I've run the operations you're buying from.

I'm Aly Hollewijn, founder of Patron Health. I've spent nearly twenty years on the operating side of health plans and the companies that serve them, and I built this practice to put that experience to work for the people making decisions about them: employers and their brokers, the TPAs and vendors that run the machinery, and the investors backing what comes next.

Aly Hollewijn, founder of Patron Health
Aly HollewijnFounder · Patron Health

My career has been on the operating side of self-funding: TPA leadership and operations, claims leadership, account management, and executive leadership at a claims repricing and direct provider contracting organization. I've built and deployed community-owned health plans, negotiated directly with health systems, run implementations, launched first-of-their-kind products, and scaled operational teams from early stage through market maturity. One stretch of that was roughly 3,000 percent growth with client retention held at 98 percent.

I've been on both sides of the table

I've been the operator who made the mistake, and the one who caught someone else's. I can read a claims file and tell you whether the problem is configuration, contract, or execution, and which party owns it, without needing anyone's permission to say so.

And I've been on all four sides of a deal. I've led venture pitches as a co-founder raising for a company I helped build from nothing. I've advised organizations going to market to raise venture capital. I've taken an established organization to market to source private equity investment and an outright purchase. And I've joined a company after its private equity investment and worked through the restructuring that followed. I've been vetted, and I've done the vetting.

The work I want most is the room.

The part of this I love is sitting across from the people running a plan, a company, or a deal, and taking the hard problem apart with them. You're making a decision that matters, and it deserves a direct, honest conversation before you commit, not after. I'm there to pressure-test what's in front of us, name the things nobody wants to raise, and land on a way forward you can actually stand behind.

I present well and I hold my ground under hard questions. What I care about isn't being the smartest voice in the room. It's leaving the room with a plan that holds up.

Authority comes from precision, not volume. I'd rather show you where something breaks than tell you I'm an expert.

Policy, industry, and staying current.

I've contributed to federal rulemaking on the No Surprises Act and the CARES Act, and I co-chair the Society of Professional Benefit Administrators Transparency Taskforce, where the administration industry works through how transparency rules actually get implemented. I've served on national boards in health plan administration.

Operational knowledge goes stale fast. I stay current by working inside these organizations, which is what keeps my read accurate instead of five years out of date.

Self-funded & payer operations TPA / repricer / MGU Claims & payment integrity COHP design Cost containment & alternative reimbursement Health tech diligence

BS Health Care Administration, minor in Project Management, George Fox University
MBA Finance in progress, Southern Utah University
SHRM-CP · Lean Six Sigma Black Belt

Three ways I work.

One practice, three doors, kept separate on purpose. Find the one that fits what you're working on.

Plan-side

For plans & brokers

I work for the plan. When claims pay wrong, a vendor underdelivers, or the parties stop talking to each other, I find the root cause and build the plan that fixes it. Includes Under the RFP and the Stakeholder Summit.

Plan-side advisory →
 Operator-side

For TPAs, MGUs & vendors

Fractional COO and CSO leadership for the organizations that run the work. Where the business is going, and whether the operation can get it there.

Operator advisory →
 For investors

Diligence advisory

Operational due diligence on health tech deals for venture capital and private equity firms. Whether a company works, not just whether it looks good, before you write the check.

Diligence advisory →

The practices are kept apart on purpose. I never evaluate an organization for a plan while I'm advising that organization, and I hold no commissions, referral fees, contingency, or equity on any side. Read the conflict policy.

Get in touch